Tuesday, 13 May 2014
My Media Evaluation
In what ways does your media product use, develop or
challenge forms and conventions of real media products?
First, my media magazine cover looks authentic because I
have used a barcode like every other magazine and also I have written the date
it was issued and also the price of the magazine itself. Along with the basics
of a Bold, large Masthead and sub headings, I wanted it to look more detailed
and professional, so I did some research and saw things like ‘stickers’ which
had, for example on my magazine I had written, ‘ULTIMATE REVIEW OF 2014’ which
just grabs the reader because if it is ultimate review of the year, they would
want to read that more than another. I also, whilst researching, found that
some magazines had added information at the bottom of the page written in a
‘strip’ almost. I used this for my magazine and instead of having it straight
across the bottom, I decided to have it diagonally across the bottom right hand
corner of the page. On this it states that there is an Exclusive inside. This
would also grab the reader because in my case, mine says, ’EXCLUSIVE INSIDE! A
DAZ FERGUSEN SPECIAL!’ Daz Ferguson is the writer of the story line for my
movie, so readers would be really interested to know what he was thinking.
For the background of my media magazine cover, as for my
trailer, I wanted to get across the idea of an indie, comedy, comic-type trailer,
I really wanted that portrayed. So to do this I used a big flash of light but
in a cartoon way. I used this picture with an array of colours; white, yellow,
orange, red, burgundy, brown and black. In front of this, I had a picture of
two of my Superheroes. I wanted it to really pop, so I had them in dark
clothing in the contrast of the white, bright flash behind them. They, in
keeping with the indie, comedic, comic theme, were standing in a Super Hero
pose which made it funny because they look slightly ridiculous. As you can see,
the ‘Hero’ in the pose, looks blurred, as if he had been running in
super-speed. This was achieved by using Photoshop. I just smudged the whole
right hand side of him to make it look authentically comic book worthy. Also I
added headings under the Masthead such as, its webpage, ‘upgradeonline.com’,
and also a statement, ‘THE WORLDS BIGGEST MOVIE MAGAZINE.’
For my poster, I started off with my background. I wanted
something ‘comicy’ whilst eye catching but also cohesive with my magazine
cover. So I decided to go for another dramatic flash. For my poster I used just
a simple white, yellow and red colour scheme. I then also added the title right
in the centre of the flash. At the top of the poster, I added the names of the
main characters involved in my movie trailer in the way so that the forename is
above the surname. I did those in a white so that they stood out on the red
background. I added a heading underneath my main title that states, ’from the
studios that brought you ‘THE MORTAL ESCAPE’’. I did this to make it stand out
that this movie must be good because it was written by the same man who wrote a
successful film before this one, this should help people want to watch it.
Below that, there is also a ‘coming soon’ caption. I just added that to make it
look more authentic. At the bottom of the poster, I made the blurb that shows
all of the details of who did what. I saw this when I was doing my research and
thought it looked soo good and detailed, so I made it myself. I then just added
an age rating sign of PG at the bottom of the poster to make clear that there
was an age range and so the audience knew what that age range was. It is a PG
just because there is no swearing and it is a child friendly comedy.
For my music I wanted to definitely use indie, cool music
but with the slight hint of cheesy comedy in places to in keep with the themes.
The cheesy comedy sounds I added were the hitting sounds I used in the fight
scenes and also a dramatic dick scratching sound when it got to the point where
you can see the heroes and the villain could not be taken seriously. I wanted my villain to look corny so I had
him strike an overdramatic pose and added dramatic music underneath, not too
much but just a hint. All in all he looked very not scary. Again I didn’t want
to story line to be taken seriously only to get the vibe of comedy.
How effective is your combination of the main products and
your ancillary texts?
I think they are very effective because I have made them all
as cohesive as possible by overlapping such features as colour schemes and my
main cartoon title, as well as dramatic use of colour in the sense of bright,
big and bold with the use of onomatopoeic words. For my magazine cover, I have
used bright colours with a dark contrast on top and then on my poster, I have
used the same idea of bright colours for my background with the contrast on
top. I have also used the same backgrounds for each just with different
colours. For my trailer, I have used bright colours but just a hint. I used
them with my title, my onomatopoeic words and also my film I edited. Lastly I incorporated
the title on my poster along with my trailer to tie them together.
How did you use media technologies in the construction and
research, planning and evaluation stages?
I used YouTube for the research part of my trailer; I used
it to watch to watch lots and lots of different movie trailers to see how I had
to do different things to make it realistic.
I then used a Digital DSLR camera for my planning. I used it
to take pictures of potential places for my scenes to take place, these were
for my blog. I also used the camera to shoot footage for my trailer, to take
pictures for my poster and magazine cover. I also used it to record my audience
feedback for my trailer; all of my onomatopoeic words and my title were
photographed as well to upload to the computer.
I used a camera phone to shoot some of my trailer footage,
this was intended to make it look like a Blair witch project kind of
documentation but I didn’t use it throughout because I didn’t want to overdo
it.
I used Google for all of my research such as magazine
covers, posters and also trailers. Also Google helped me use Photoshop and
InDesign when I needed it.
I used Google blog/Blogger to put all of my research and
planning on. This was like a diary to keep up with all of my work.
I then used InDesign to make my poster and magazine cover.
All of my layouts for my final poster and cover were made on InDesign.
I used Photoshop to create my onomatopoeic words and title.
First I drew them, by hand in black and white, uploaded them to Photoshop and
them edited them by making them bolder and rounded and coloured them in bright
comic colours. I also used Photoshop to edit my picture for my magazine cover
and also my ‘BBFC’ certificate on my trailer.
I lastly used Movie Studio Platinum to piece together all of
my footage for my trailer. This being music, film or sound effects and
pictures.
What have you learned from your audience feedback?
I have learned that my magazine and poster were noticed to
be very cohesive. The audience said that they liked that I used the same basic
background but with different colours, because for both it does give the clear
idea of what I was portraying without being the same. Also, the first person
said that they liked that I used the barcode on the magazine cover, as well as
they age rating on the poster. They said it looked more professional which is
definitely what I was going for.
The second person said that they liked the cohesion between
the poster and the magazine cover and the trailer which was due to the cartoon
comic book theme. I did this by having the same distinct colour scheme
throughout and also by tying the magazine cover and poster together and then
the poster and the trailer. I tied the magazine cover and poster together by
using the same colours and backgrounds. I then tied the poster and the trailer
together by using the same title in both, and then the bold cartoon lettering
in the fight scenes that I used, as similar to the bold cartoon lettering I
used for my main title. He also
mentioned that my trailer was rather short, but that was the idea, I wanted it
to be a teaser trailer leaving the audience not really knowing which should
make them want to watch and find out. So when he said he will have to see what
will happen, by watching the trailer, I realised I had done the right thing.
The third person seemed to like my poster and mentioned it
was because he liked the colours because they stood out and that he also liked
that I used those colours in my trailer in the fight scene. The way I tied
those together was by using the same colours/bubble writing for the
onomatopoeic words that occurred in the fight scenes. I like that he noticed
that, because making the onomatopoeic words and editing them onto the film,
took up a lot of time.
The last member of the audience mentioned again that I used the
same backgrounds for my magazine cover and my poster and said that it was cohesive
because it tied them together. When I decided to use the same background for
both my poster and my magazine cover, I wasn’t sure whether they would be too
much alike, but the audience made me feel as if it was the right choice because
it helped tie them together, and not too much. Lastly they said that it was a
nice thing to put the title in both the trailer and on the poster. I felt like
I wanted to put it everywhere I could because it was the main title, and then
because I also worked really hard on it... but yes, I am glad I didn’t put it
on the magazine cover because it would have been too much.
Over all, I have learnt that I have done well with trying to
make all of my products cohesive but I could have made my trailer a little bit
longer to give some more away.
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